Overview: This project began with a comprehensive team-driven analysis, researching existing air fryers from environmental, technological, and usability standpoints. The team conducted a detailed market survey, pinpointing two significant audience segments from five potentials, and explored 'blue ocean' opportunities that informed the next stages of design. This thorough investigation utilized macro design trends to shape the groundwork for the subsequent individual-focused design phase.

Solution: The redesigned air fryer features several innovative elements that set it apart in the market: a glass window allowing users to monitor cooking without opening the unit, an ingeniously designed door for easier access, and a user-friendly interface with specialized settings for different cooking needs. The appliance's compact design maximizes countertop space, making it both functional and stylish.