Problem: In this project the assignment was to design an innovative trade show booth for a fictitious company selling a product. The concept needed to emphasize form and space that would showcase the company’s product.

Solution: My focus was an umbrella company that would entice viewers to explore a dynamic booth construction that mimicked the umbrella forms. The design aimed to highlight the company's commitment to creativity and functionality.

Technical Focus: Developing foundation in Rhino 3D, modeling and rendering final outputs in both KeyShot and Blender.